This sounds like a case of Apple not learning from their own history. Previously their management actively discouraging gaming for a while because they wanted to be business machines and they worried computers were already too whimsical. It isn't an end-all as a niche but the forfeiture is pointless - especially since endearing itself to a young niche as a brand can pay premiums. They wound up left behind anyway since they aren't their customer base anyway and prefer others. IBM got the business market largely. Meanwhile Apple's target while pretty broad certainly doesn't seem concentrated on prudes and stodgy sort but the trendy if anything.

I know that slogans tend to be pretty vapid and poorly followed at best but the irony of 'think different' and that sort of mindless conformism to outdated norms is staggering.