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Re:A guide to proper use of animation in UX by chiefalchemist on Saturday September 22, 2018 @06:34AM (#18045409)
Yes, agreed.

What I've exexperienced is that the team / client falls in love with senseless doodads and whatnots. They lack they empathy to ask:

- "If I saw this for the first time, what would I think?" as well as

- "If I had too keep seeing this - knowing it's not helping me - what would I think?"

The user needs is a distant third to the team's wants and lack of empathy. You'd think after Adobe Flash being abused we would have learned? That doesn't seem to be the case.

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