Hypothetical me: An HR staffer at a company with a headcount large enough to need an HR department. I get to post job listings and spend advertising dollars for those listings on Facebook.
Hypothetical my manager: Female. As ~75% of HR managers _globally_ are.
Oh yeah, hypothetical me again: Also female; depending on country and department rank, your HR staffer is 70-90% likely to be female. (It's the outlier, but in your country, new HR hires are 96% women)
The argument: Hypothetical me is going to buy ads, that my manager and probably my mostly-female coworkers can see, where I checked a box that says "only show this job listing to men". In an overwhelming social climate pushing for inclusivity and equal pay. In a work culture where these efforts are being _led_ by HR departments.
On what planet do think that this actually occurs? It is almost guaranteed that _at least_ one woman is involved in the decision making process or can audit it. Where are these companies with entirely sexist hiring processes that have significant advertising dollars to spend and where those dollars spent are going to make a significant impact in whether a man gets that job over a women in that industry and at that company?
I'll wait.
> I would never use Facebook's implementation of that target (if they're going based off of what's reported to Facebook) because it would completely exclude gift purchases across genders. It would leave a ton of money on the table and be a very stupid thing to do.
But we're not talking about gifts, we're talking about jobs.
> because any advertisers who rely on the accuracy of that attribute are stupid
But why would it be inaccurate for adverts on facebook for logged in facebook users?