Re:Facebook Is Letting Job Advertisers Target Only Men
by busterarm on Wednesday September 19, 2018 @07:07AM
(#18023311)
Every industry is different. As far as legal advertising goes, in many states it's heavily regulated (especially Florida); traditional spend still outperforms digital as far as lead quantity.
Depending on the campaign/type of spend, digital advertising tends to convert leads in a range somewhere between 0.02% and 10%. 10% is extraordinarily good. Lead quality largely depends on the type of case, but ROI on the good cases is anywhere from low 5/6-digit auto injury cases which require little effort from a lawyer to hundred-million and even billion dollar judgements/settlements.
Depending on the campaign/type of spend, digital advertising tends to convert leads in a range somewhere between 0.02% and 10%. 10% is extraordinarily good. Lead quality largely depends on the type of case, but ROI on the good cases is anywhere from low 5/6-digit auto injury cases which require little effort from a lawyer to hundred-million and even billion dollar judgements/settlements.