Re:Youku Transcends YouTube as China Becomes Center of Inter...
by garply on Sunday October 17, 2010 @10:57PM
(#1802195)
I run a business in China. To run a business targeting Chinese consumers, you need to be based inside China.
I often see people ask American-based startups: "Why don't you offer Chinese support and try to grab the Chinese market?" It's really not that simple. Even for an existing startup, successfully entering the Chinese market basically requires you to run a totally new business. If you don't treat the Chinese branch like its own indigenous company, you won't get anywhere. I think Google is an excellent example of a company that failed, or refused, to understand this.
Re:Youku Transcends YouTube as China Becomes Center of Inter...
by emeltzer on Sunday October 17, 2010 @11:47PM
(#1802299)
I wouldn't write off google china quite yet? They still have a huge office here churning out tons of code, making interesting things, kicking ass with android stuff..
I often see people ask American-based startups: "Why don't you offer Chinese support and try to grab the Chinese market?" It's really not that simple. Even for an existing startup, successfully entering the Chinese market basically requires you to run a totally new business. If you don't treat the Chinese branch like its own indigenous company, you won't get anywhere. I think Google is an excellent example of a company that failed, or refused, to understand this.