Re:Facebook Is Letting Job Advertisers Target Only Men
by Paul_Dessert on Tuesday September 18, 2018 @07:29PM
(#18020247)
Exactly. This doesn't necessarily mean these companies advertised the job to one gender. It simply means the ad was targeted at a specific gender. For all we know, the companies spent twice as much on a different ad set for women.
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Re:Facebook Is Letting Job Advertisers Target Only Men
by arnjerobben on Wednesday September 19, 2018 @09:41AM
(#18024089)
Why would they do that?
Re:Facebook Is Letting Job Advertisers Target Only Men
by edanm on Thursday September 20, 2018 @02:12AM
(#18030144)
Theoretically? For the same reason many companies have different advertisements that target different populations - because different advertisements play to different needs/desires, so you can engage with people in the most efficient way in terms of conversion.