News for hackers. Stuff that matters.

A comment on ACLU files charges against Facebook for targeting job ads to young males. Parent comment

Re:ACLU files charges against Facebook for targeting job ads... by drak0n1c on Tuesday September 18, 2018 @07:23PM (#18020210)
If roofing job advertisers are forced to spend half of their budget on a demographic that objectively clicks through at a drastically lower rate, they will have to spend 2X more money to reach the same number of workers that they used to reach.

Making advertising those jobs on Facebook 2X more expensive is an incentive for those firms to revert to alternative hiring habits that are even more nepotistic, reducing overall access to employment.

[ Parent | on HN ]
Re:ACLU files charges against Facebook for targeting job ads... by mmt on Wednesday September 19, 2018 @12:16AM (#18021625)
> spend half of their budget on a demographic objectively clicks through at a drastically lower rate, they will have to spend 2X more money

This reasoning pre-supposes that only CPM-style ads are available, to the exclusion of CPC or CPA, but that seems unlikely on a platform as modern as FB.

[ Parent | on HN ]