It doesn’t have to be nationalized, it could alternatively be honestly priced and advertised. Most other businesses work this way: Starbucks doesn’t say “sorry, we only can give you half the coffee you paid for because our suppliers want more money and it would cut into our profits.” Instead, they work behind the scenes to make sure they can serve their product as advertised, and raise the price if necessary. I don’t know why you think the internet is any different; it’s a set of negotiations like any other business.