Service industry. More and more things become a lot more complex than just a once in the past transaction of money for a gadget. (It never was that simple, mind you, but at least the responsibility of fit for a purpose, some kind of warranty and so on was clear, that it was the seller's.)

Now as people sell services that include access to 3rd party content (movies), the things become complicated.

That said, I think it's good that the users demand simplicity with regards to responsibility assignment.

When Apple sells an app on their store, and the app doesn't work, people understand that it's not Apple's fault.

But that's because the communication is clear. Whereas with media content Apple provides iTunes or Apple Music or the appropriate program and service, and so it's reasonable for end users to demand that Apple make good on its implied promises.