Re:iOS 12 released
by GeekyBear on Monday September 17, 2018 @06:35PM
(#18010712)
Apple created iAd as a way to allow developers to monitize free apps while respecting the end user's privacy many years ago. Privacy is hardly something Apple discovered recently.
iAd stood out because it didn't share customer data with advertisers as was the standard in the industry.
>Apple has a lot of knowledge regarding its users,but what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad.
>rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires partners to tell it what kind of audience it needs to reach, and then trust that Apple will handle the rest, AdAge says. And it’s well worth noting that Apple prioritizes customer privacy here over a big potential upside in ad revenue.
>what it doesn’t do is hand over the keys to all that data and let advertisers plug into it directly with their own data-mining and targeting software. That’s not standard for the ad industry and that’s likely the reason a few Madison Avenue feathers are ruffled over their approach.
iAd stood out because it didn't share customer data with advertisers as was the standard in the industry.
>Apple has a lot of knowledge regarding its users,but what it doesn’t do with that data is share it with advertisers very freely. That makes Madison Avenue very mad.
>rather than offering a cookie-based ad-tracking and targeting mechanism, it essentially requires partners to tell it what kind of audience it needs to reach, and then trust that Apple will handle the rest, AdAge says. And it’s well worth noting that Apple prioritizes customer privacy here over a big potential upside in ad revenue.
>what it doesn’t do is hand over the keys to all that data and let advertisers plug into it directly with their own data-mining and targeting software. That’s not standard for the ad industry and that’s likely the reason a few Madison Avenue feathers are ruffled over their approach.
https://techcrunch.com/2014/02/18/advertisers-not-thrilled-w....