I don't understand your example - does Lyft ever engage with Uber? Perhaps I wasn't clear - existing next to each other is ok in my theory.

My theory also doesn't require society adoption. It's simply how I deal with it. Yea, if everyone did it, bullies would be ostracized. Actually,if everyone did it, there wouldn't be bullies, so if the majority did it then yes, bullies would be ostracized. This is ok with me.