1) To show off.
2) A battery life hack. (Number of pixels to illuminate goes up like the square, volume of the battery in the phone goes up like the cube... so larger phones will have better battery life. This was a huge, huge, huge concern on Android when the big Android devices started showing up. Remember the days when your Android phone couldn't even last 8 hours in your pocket at work? That is when the big Androids started showing up, and Apple introduced large phones after that.)
3) Most people don't use PCs anymore, so their phone is their only computing device.
These three concerns obviously weigh into the equation in addition to usability on public transit.
But really, New York is kind of unique in how over-capacity the transit system is. Tokyo is similar. Bought a Japanese phone recently?
It would certainly explain a lot. The dreaded ad-driven 'engagement' obsession rearing its ugly head again.
I feel like the bigger and more important modifier is whether your phone is your primary computing device.