I guess it is rewarding to feel that you have developed something on your own. And feel that your skills is the limit, and not a whole company. But at the same time google or facebook are also quite big companies and they seem more attractive than the traditional game companies. An other issue that I am curious about: what about the tools that are used in the game industry? There is a lot of discussion about the web tools that are used in Web apps or iphone applications. I see that it quite difficult - close to impossible for somebody to compete with the big game companies. But at the same time I think that games will be with us for ever and technically seem more challenging. I am not 'devil's advocate' I am just curious.