Why do you assume the basic values differ between these two set of people. That is seeing people in black and white. Let us take a nonnegotiable value of not being racist. Are you implying that 50% of the people are racist. Nope - that is certainly not the case. People who voted for Trump might have voted for various other things - there might have been certain issues that they resonated with him, vote for Republican party etc. They might have voted for him despite his flaws.