Re:Brave files adtech complaint against Google
by humbledrone on Wednesday September 12, 2018 @10:37PM
(#17975523)
I actually think that pushing ad matching to the browser will make ad fraud substantially easier, since you will collect less of the data that you could use to detect and block it. It also opens you up to entirely new forms of abuse, such as giving the end user the power to e.g. choose only the highest CPM ads to maximize their revenue share. Should be fascinating to see how you deal with these factors.
The Basic Attention Token User Growth Pool was created during our Token Sale in 2017; not from VC funds.
Ad Fraud is relevant because it claims more and more digital advertising dollars each year. Estimate today put it over 20 billion. By reducing middle-men, clearing up reporting, and more, there is less revenue lost, and therefore more revenue for creators and users alike.
By moving ad-matching and more into the Browser, we make it much harder to defraud the system. Further, this system rests solely in the user's domain; you control what is shown and with what frequency.