Brave doesn't touch first-party ads. If you wish to advertise to your visitors, we respect that. But opening a tunnel to third party ads and trackers, which are foisted upon the user without their consent, is not okay.

Ads are no longer pixels on the screen; they're so much more than that. They're monitoring your activity, your movement, your most intimate details, and more. They're collecting this data, storing it, selling it, and all without your consent.

Users have the right to protect themselves. Unfortunately, the current solution (simple ad-blocking) hurts the web and all who create it. Brave wishes to deliver a better solution; one that protects the user, and serves the content creator.

By improving the system, you reduce fraud, which in turn creates more revenue for the content creators and users alike. Everybody benefits under this model, unlike the current model, where everybody is equally, and increasingly suffering.