OP is working in the ad space and he's been complaining about the GDPR forever. They're still in the denial phase.

I'm sure you think you know something about me from a cursory browsing of my comment history, but that wouldn't reveal anything important like the fact that I'm one of the top 5 people in the ad industry who has called for regulation for years, and actually spent the time and money on trying to make it happen, and also did so in the US market which completely dwarfs anything in Europe.

But since you're operating on assumptions and have nothing better to offer than saying "denial", then I'll just go ahead and assume that your experience with both adtech and GDPR amounts to something less than insignificant and that your future comments on this topic will remain lacking.

As a European I can't help but wonder if other proposed reforms, such as Article 11 and Article 13, will do more good to the end user than not, just like what happened with GDPR.

I've seen so many enraged comments related to the new copyright laws, that my instinct says it will be a good thing.

People keep saying this but that's exactly how it's being done. This is what happens with regulation "on principle" instead of by the letter, which is what GDPR chose to be.

So, what you are saying is that my gmail doesn't work. Huh, that's weird, should I tell google?

No, that's not what I'm saying, but you already know that. Either way this isn't very productive unless you have some arguments.

My best interpretation is that you feel that people wrongly assume that if they don't accept tracking they will loose access to their services.

That unethical companies tries to push that view isn't particularly unexpected. But that doesn't detract from the massive success it has had in imprinting the notion that personal data must be treated with respect and comes with responsibilities. This is a game changer.

Also now, for the first time, if you are in the know you have something you can do.

I'd really like to know how you would have done this.