It's not just investors. This is a good practice anytime you're trying to sell a big ticket item to a potential customer. It gives them permission to believe the price is worth it.
Re:The Hacker's Guide to Investors
by usablecontent on Sunday April 29, 2007 @08:14PM
(#17961)
The fact that PG has been a founder and an investor just helps things.
I don't think I've read a funnier paragraph about venture investing. Brilliant observation.