I owed a $975 remainder on a $3000 e-room visit. I sent an email asking if they'd discuss a settlement and they just called me and said the debt would be written off completely.
I was going to open the negotiation at $900 because that's what I had left in my HSA account.
So clearly it pays to ask. In my case it probably also helped that I had already paid more than half the bill. But I didn't even have to plead poverty - I just said something along the lines of "I'm trying to figure out how to best deploy the funds I have, would you discuss a settlement"?
I'm actually surprised this doesn't come up more in discussions about the cost of healthcare.
We were actually uninsured when we had our first child right around the time the ACA came into existence, and my wife had an epidural so it was about as expensive as a birth could be without a C-Section, and after the income based adjustment the bill went from something like $30,000 to only a couple thousand dollars I believe and they also offered a 12 month interest free payment plan.
It was definitely not a side of the industry that I had ever heard about.