About 1980, there was a "Tank MacNamara" comic strip, in which Tank, the ex-jock sportscaster, goes to a running goods store. The weedy clerk loads him up with training shoes, race shoes, trail shoes, these shorts, those shorts, warmups, etc., and Tank finds himself at the checkout with a pile of stuff and a big bill. His girlfriend says, "And to think the ancient Greeks did it naked." As I recall, Runners World magazine, or maybe it was Running Times, professed that it was not amused by the cartoon.