Lessons from Building and Scaling Reddit's Ad Serving Platform with Go

Re:Lessons from Building and Scaling Reddit's Ad Serving Pla... by jacquesm on Monday September 10, 2018 @08:35AM (#17951316)

They could have gone with Iponweb[1] or something like that but at Reddit's scale it might actually (for a change) make sense to roll their own.

They're one of the largest websites in the world now, so what holds for 'ordinary' websites and their best practices may simply no longer apply to Reddit.

The whole Reddit saga for the last few years is quite the story of turnaround management done well.

[1] https://www.iponweb.com/

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Re:Lessons from Building and Scaling Reddit's Ad Serving Pla... by katzgrau on Monday September 10, 2018 @12:36PM (#17952989)

Yeah I was thinking that if what they need or are planning is truly unique or just needs to be homegrown (a la FB's ad system tightly integrated with first party data), maybe it really does make sense. Or maybe any alternative third party company they engaged tried to pitch them a huge/prohibitive contract.

But then I was thinking that if it's going to be so important, why a 3 person team with no experience running Go in production?

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