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A comment on Mutable Suggestions For Naming A Startup.

Re:Mutable Suggestions For Naming A Startup by joystickers on Friday October 15, 2010 @12:02PM (#1795024)
Pretty awesome tips. I don't necessarily agree with the uppercase suggestion, though. If you strip the color from Google's logo the font isn't as identifiable as Twitter or Facebook (both of which are lowercase) so the combination of colors and capitalization of the first letter makes it stand out. Amazon's logo is all lowercase so I don't know if his example is 100% accurate.

The logo I made for Joystickers is all in lowercase precisely because it stands out. Had I used a capital J, it would have looked pretty plain. The lowercase j along with some GIMP magic make it a little more interesting.

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Re:Mutable Suggestions For Naming A Startup by dshah on Friday October 15, 2010 @12:10PM (#1795063)
I was actually not thinking about capitalization in the logo (which I'm fine with either way), but about the actual name as it's used in written form.

Amazon, Google and Facebook all use an upper-case letter to start their "official" name (if you see it in text anywhere).

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Re:Mutable Suggestions For Naming A Startup by joystickers on Friday October 15, 2010 @01:50PM (#1795493)
Ahh, I see - good point. I misunderstood.
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