I'm not necessarily the one guiding the ship, but I'd like to be (by being the largest on the market), and I'm just working to launch this as a business (called Metacortex). Fact is, I've spent years building this out for my trading platform. Most of the research is my own, with some contributions from open source and academia as it relates to NLP. That's why I submitted a patent on it, I want to corner this particular (and seemingly highly effective) method.
That being said, I've worked on products with similar goals, and have done technical reviews of WAY creepier products. Luckily, those other products rarely work at all. IMO the technology isn't quite there yet (outside of some of what I demoed), however, it's uncomfortably close.
Snowden told us this was happening, years ago. I'm sure they've improved since.
Which (turns out one of my areas of interest is "which") really only gives you a monopoly on selling the method but not on internal usage by less scrupulous actors...at least that's my opinion, it would be near impossible to enforce a patent on non-public facing code used to track people in BigCorp.
I do like the idea though, it's not like anyone (reasonably) should believe they have any semblance of anonymity on the internets and this just goes to show how easy it is to follow you around on the webs. If an individual can pull this off then the sky's the limit for the TLAs with massive budgets and computing horsepower.