These things are definitely real. But while building a brand that elicits cult-like behavior from its followers is undoubtedly a huge marketing success, of which all other marketers should be justifiably envious, is it "changing the world"? The would has seen such efforts - both successful and not - since the first state and the first religion has been founded.

> Narratives are what get people build rockets

But is WeWork building rockets to go to the moon? Last noticeable thing I remember them doing is banning their workers from eating meat. Beyond that - yep, they rent out offices. So?

Whilst that's true, narratives at some point do have to meet reality. If rental prices drop by 10%, it doesn't matter what you believe, WeWork will be underwater.

Wework is underwater. Have you seen their bond offerings? They will default.

The moon thing was a cold war narrative.