I disagree. in my experiences (anecdotal, I know), WF was a lot earlier to larger varieties of organic produce and organic products. It is true that many stores have caught up, but WF still has a larger selection of organic/fair trade certified/high quality meats than most other stores. Their animal welfare rating system alone is pretty pioneering (if it is to be believed). They have also partnered with more local growers and farmers than most other national chains.