Try to salvage their desktop market. This means licensing or purchasing the necessary software to make Windows usable out-of-the-box. DVD, MP3 codecs, compression and decompression utilities, basic compilation tools and more should be included by default in every Windows installation. Also: speech recognition, translation software, telephony applications and more.

Set up a commercial software repository and get into the business of managing a marketplace rather than just providing desktop software. Prepare the company for the day it will need to give away its operating system to attract users for ancillary services.