Prior to the 2008 collapse, the San Diego Union Tribune ran a map of the county colored by the average percentage of household income spent on housing. The entire coastline was 80+% — and that included places like La Jolla with houses well into the millions, where you had these high-income couples who were living paycheck to paycheck, financing or even leasing everything to keep the affluent image and praying that the real estate market would continue rising to bail them out.