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Re:Google wants websites to adopt AMP as the default for bui... by rrdharan on Wednesday September 05, 2018 @09:43PM (#17923334)
This is a good post, but OT I had not heard “concepting” before...

https://muddlesintomaxims.com/2016/02/27/verbing-weirds-lang...

Re:Google wants websites to adopt AMP as the default for bui... by Gustomaximus on Wednesday September 05, 2018 @10:35PM (#17923540)
Branding or brand strategy would have been better language/jargon... not that this helps with verbing!