Car makers were vehemently opposed to seatbelt requirements, and actually sent women after Ralph Nader in an attempt to discredit him when he was advocating for it:

https://en.wikipedia.org/wiki/Unsafe_at_Any_Speed#Industry_r...

Auto makers are also far less vulnerable to being unseated by startups than tech companies, due to the capital intensive nature of their business and the maturity of their market.