I could well find out I'm wrong in retrospect, but I think part of that is that the low hanging fruit is just gone.

It means once you've made it there's a barrier to entry that keeps you protected, so you may as well go big or go home.

I pitched a startup idea today to an accelerator judging panel. There were three distinct software components to it, each quite complex in the detail and I had three minutes to cover the lot because they're flooded with candidates even after the first sift throwing 80% away. Yet, comparatively it feels quite simple - no AI or ML involved or highly regulated areas.

I might go and find a pong clone to play to cheer myself up.