Although the iPhone is at only 16% market share based on units sold, they're at 51% based on revenue. Apple is selling fewer devices at a higher price point. I anticipate that, for the next few years at least, Tesla and other EV makers will see a similar situation. Other manufacturers may sell more units, but they will find it difficult to compete with Tesla at their price point.

And even more tellingly, 86% of the profit: https://appleinsider.com/articles/18/04/17/apple-grabs-86-of...

Who cares about market share?

Regulators.

Apple's iPhone strategy allowed them several controversial moves, which might have caused massive fines if enacted with larger marketshare. E.g. restricting browser engines on iOS vs. simply bundling browser with Windows in 90's/early 00's (I don't remember / can't find now info / date of the ruling now).

Right, I wasn't commenting about revenue or whether it was good/bad. Being the quality leader in a market means having high margins and low sales, but the comment above isn't 'counter-anecdotal' regarding marketshare, but more of the same.