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Re:Amazon Sets Its Sights on the $88B Online Ad Market by scarface74 on Tuesday September 04, 2018 @10:55AM (#17909468)
Unless Apple is lying and third party research says they aren’t, they only store location data locally on the device and have an entire framework where they anonymize location data sent back for improving their service - differential privacy.

For the really paranoid, you can completely turn off most sharing with Apple, disable iCloud backups and backup to your PC with iTunes.

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