Re:Amazon Sets Its Sights on the $88B Online Ad Market
by scarface74 on Tuesday September 04, 2018 @10:51AM
(#17909434)
Networks have locations. Cell towers, wifi hotspots, corporate routers, etc. Not hard to get a location as long as there is network traffic.
How does that help unless they are sharing the data with Google?
Apple's cookie war also only helps Facebook and Google who maintain active 1st party cookies with every user, and meanwhile hurts all the independent networks and publishers who have to get people to keep logging in. This is why it helps to actually have some adtech expertise and industry cooperation instead of creating silly browser rules and turning Safari into the new IE.
If you haven’t noticed, Apple isn’t trying to help the adtech industry. Apple has a built in framework that allows third parties to submit ad blocking rules into Safari and (some) embedded webviews.
I didn’t know how bad Google’s search results were with most of the page taken over by shopping results on mobile until I started loading results with content blocking turned off to post on this topic.
How does that help unless they are sharing the data with Google?
Apple's cookie war also only helps Facebook and Google who maintain active 1st party cookies with every user, and meanwhile hurts all the independent networks and publishers who have to get people to keep logging in. This is why it helps to actually have some adtech expertise and industry cooperation instead of creating silly browser rules and turning Safari into the new IE.
If you haven’t noticed, Apple isn’t trying to help the adtech industry. Apple has a built in framework that allows third parties to submit ad blocking rules into Safari and (some) embedded webviews.
I didn’t know how bad Google’s search results were with most of the page taken over by shopping results on mobile until I started loading results with content blocking turned off to post on this topic.