> Does Atlassian not think that incident response matters to companies operating under airgap regulations? Or to large enterprises? Does Atlassian think that smaller companies are spending that much time and energy on incident response to warrant this product? :/

I feel your frustration, but that is not the kind of thought process behind such product decisions.

Usually there's some sort of corporate strategy, and if that strategy says "cloud first" or "cloud only", then there isn't all that much that a lowly product manager can do.

And even if it's not just a matter of corporate strategy, these companies ask questions like "what's the market size for a cloud-only product?" and "what is the market size for an on-premise solution?" and "how much more effort is it to offer both?", and if the second isn't large enough to warrant the effort, there won't be any.

From a business perspective, a hosted Saas/cloud product simply is very appealing (revenue stream, homogeneous infrastructure, no offsite debugging necessary etc.), and the business folks always dream of just getting some kind of certification with which they can reach ever more regulated customers.

I've been on the engineering side of sales for a number of years now. The "term" model and deferred revenue is a big push across all public organizations since it bodes well on the balance sheet. The quick death of perpetual licenses for many products that started out in that world is here and rampant. Cloud drives the term model neatly and succinctly. Opex for the SaaS provider is well defined the margins are predictable and scalable. If you like buying your software with a license and having the flexibility my, unfortunate, perspective is your options will continue to be more and more limited unless customers start pushing back.

The other upsell strategy is bundles and ELAs. Sell your customer everything, even if they don't need it. This is done by tossing im the kitchen sink beyond the core product the customer actually wants. It's far better to report sales on products that don't actually sell well on their own and take pennies on the list price vs none at all. I'll refrain from name dropping here but the security vertical is a huge offender of these tactics and I feel as though more production IT/ops products and vendors are now going down this path.

I wouldn't cry for us businesses where a certification or attestation is insufficient and we need on-prem/internal hosting. We usually have the resources to build a homegrown version if necessary.

"Just throw some money at it" becomes a reasonable strategy at a certain scale. Maybe it's time for an open source PagerDuty/OpsGenie offering.

Atlassian wants you to move to their cloud product, it's that simple. Server is a thing that makes their life harder and stops them from extracting maximum revenues from you so you can expect a soft but persistent push to switch to cloud which will get harder over time.

I have no knowledge of what they use to deliver their offerings.

However by keeping everything as SaaS they absolutely avoid all licensing related issues and questions.

Remember that you can keep your changes made to even GPL licensed code secret, as long as you are not shipping code to anyone. So SaaS places no burden on them.

If they were to ship something to a customer then they would have to meet all the requirements of any and all licenses for anything they used.

It seems like most of the point of Jira Ops is to pull together disparate sources of information from different cloud systems (just based on what I see). Just makes me wonder about the server use case.