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A comment on Amazon Sets Its Sights on the $88B Online Ad Market. Parent comment

Re:Amazon Sets Its Sights on the $88B Online Ad Market by AznHisoka on Monday September 03, 2018 @07:26PM (#17905517)
“which is not as accurate as people telling them about themselves.”

I’d argue Google’s data is 100x more accurate of who I am as a person than the data I provide FB. As a theoretical example, based on my search history, Google knows I have hemorrhoids, am paranoid about pancreatic cancer, looking for a SMS API provider, am a borderline gambler (because i check betting odds every day), and pondering the benefits of a divorce.

FB on the other hand has all the “shallow” information. It knows I like Game of Thrones, NBA basketball and paintball. It knows I like to eat ramen. It doesnt know all the other stuff because I dont tell my friends I have hemorrhoids. I dont tell my friends I might be getting a divorce.

Does FB know the needs/wants/fears of me as a person compared to google? I think not.

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Re:Amazon Sets Its Sights on the $88B Online Ad Market by scarface74 on Monday September 03, 2018 @07:45PM (#17905579)
As far as divorce....

https://www.huffingtonpost.com/2014/02/14/facebook-relations...

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Re:Amazon Sets Its Sights on the $88B Online Ad Market by MiddleEndian on Tuesday September 04, 2018 @11:40AM (#17909786)
Facebook also has Messenger, which to my knowledge and from my experience is far more prominent than Google Hangouts for "private" digital communication. Presumably they mine those conversations for ads as well.
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Re:Amazon Sets Its Sights on the $88B Online Ad Market by scoggs on Monday September 03, 2018 @07:32PM (#17905544)
I'm not sure how important it is but I think it's also important to note that even if people are telling Facebook lots of things about themselves that there is no guarantee that info is 100% accurate.
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Re:Amazon Sets Its Sights on the $88B Online Ad Market by ethbro on Monday September 03, 2018 @11:15PM (#17906352)
Fair, but on the whole I'd be more willing to bet based on a willfull Facebook action than infer from an indirect Google Search action.

Data mining is incredibly insightful in aggregate, but my searching for "Cheetos" is a difficult path to (a) my being hungry for snacks, (b) my wanting to see the mascot, (c) seeing if they have a new flavor, etc. etc.

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