Re:Amazon Sets Its Sights on the $88B Online Ad Market
by bscphil on Monday September 03, 2018 @06:56PM
(#17905410)
That's a really good point that I hadn't considered before: sometimes the ad that maximizes the expected return won't be the ad that is most accurately targeted. If an ad for a $10 HDMI cable for your new TV snags 10% of consumers, that's a well-targeted ad, but if 1/200 consumers will purchase another $500 TV if you remind them about it occasionally for the next six months, that's the ad it makes sense to run.
Re:Amazon Sets Its Sights on the $88B Online Ad Market
by scarface74 on Monday September 03, 2018 @06:39PM
(#17905338)
Unfortunately, that’s true. I bought three Roku TVs of different sizes in the course of year from Amazon. Actually four. I bought one for my dad.
Re:Amazon Sets Its Sights on the $88B Online Ad Market
by freehunter on Monday September 03, 2018 @09:21PM
(#17905947)
That is true... I bought a flash drive on Amazon with the intention of buying more of the same flash drive if I liked the performance of the one I bought. And when I liked the first one, I bought four more.
A TV seems excessive though, but maybe that's just me. I mean it was a $700 TV, how much money does Amazon think I have to buy two of them?
Re:Amazon Sets Its Sights on the $88B Online Ad Market
by scarface74 on Tuesday September 04, 2018 @01:39AM
(#17906877)
Well, if you had bought the TCL Roku TV....2 /s
They are just following the money, it might not make sense to an individual, but product recommendations are optimised for sales based on historical data.