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A comment on Amazon Sets Its Sights on the $88B Online Ad Market. Parent comment

Re:Amazon Sets Its Sights on the $88B Online Ad Market by enitihas on Monday September 03, 2018 @05:52PM (#17905119)
But what users tell facebook may be completely incorrect, and might be more a reflection of how they want others to see their profile, for example liking things which may make them seem cool. Google on the other hand, should know your deepest hidden desires.
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Re:Amazon Sets Its Sights on the $88B Online Ad Market by cortesoft on Monday September 03, 2018 @05:57PM (#17905142)
Right, but consumer purchases are probably more likely to be based on how you want to portray yourself than what your real desires are.

A good chunk of consumer purchasing, especially high margin goods, are bought for signaling and not based on deep desires.

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