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Re:Amazon Sets Its Sights on the $88B Online Ad Market by ethbro on Monday September 03, 2018 @05:42PM (#17905056)
There's something to be said for the expectation vs reality PR creep factor.

People searching on Google (or checking in on friends and family on Facebook) or browsing the Internet don't expect their history to be mined for advertisements.

People browsing on Amazon have already signaled their intent to shop.

Re:Amazon Sets Its Sights on the $88B Online Ad Market by scarface74 on Monday September 03, 2018 @06:02PM (#17905171)
And if Facebook is advertising tech related merchandise based on me putting that I am a developer in my profile, it’s a straight line from A to B that wouldn’t creep me out.