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A comment on Amazon Sets Its Sights on the $88B Online Ad Market. Parent comment

Re:Amazon Sets Its Sights on the $88B Online Ad Market by Ataraxy on Monday September 03, 2018 @05:30PM (#17904990)
Google is better able to capture 'intent' IMHO.

It also makes it possible to find users who are at different specific stages of the buying process. That's way more powerful than what FB or Amazon offer.

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Re:Amazon Sets Its Sights on the $88B Online Ad Market by scarface74 on Monday September 03, 2018 @08:50PM (#17905830)
If I want to target a demographic for top of the funnel advertising, I can target a lot better with a Facebook. If I want to target people who are buying now, why not go to the source - Amazon, Zillow, Priceline, EBay, etc.?
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