I'm a big fan of Chet Holmes and The Ultimate Sales Machine as well. He did a series of videos as part of some conference thing with Tony Robbins, and those videos have some really good stuff in them. I'm not necessarily a huge Tony Robbins fan per-se, but the stuff he did with Chet was solid.

Useful stuff, but some of it is rather... unstartupy?

The suggested ad text for a "superstar" employee (what kind of advice is that anyway? "Hire smart people"? Eh thanks!) reads like the most generic job ad ever.

And having "How much would you pay to save your own life?” as a health insurance advertisement? That's some /r/LateStageCapitalism material