Re:Google and Mastercard Cut Ad Deal to Track Retail Sales
by TeMPOraL on Friday August 31, 2018 @05:05AM
(#17884050)
"Anonymized" always deserves scare quotes, because there ain't such thing as "anonymized"; there's only "anonymized until correlated with other data sets".
Anyway. Yes, I do trust that of all parties, Google actually would both develop and deploy whatever that "double-blind encryption technology" is. Still, it's not the problem.
I think we need to stop dancing around the real issue with all that talk about PII. No, I really don't care about my PII just leaking somewhere. I care about what people do with them. It's what companies do with PII, "anonymized" or not, that's the problem. Advertising, upselling, price discrimination. Those are the real problems.
Anyway. Yes, I do trust that of all parties, Google actually would both develop and deploy whatever that "double-blind encryption technology" is. Still, it's not the problem.
I think we need to stop dancing around the real issue with all that talk about PII. No, I really don't care about my PII just leaking somewhere. I care about what people do with them. It's what companies do with PII, "anonymized" or not, that's the problem. Advertising, upselling, price discrimination. Those are the real problems.