Google and Mastercard Cut Ad Deal to Track Retail Sales

Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by 3pt14159 on Thursday August 30, 2018 @07:51PM (#17881838)

Cash is tracked by the banks. It's usually pretty easy too, especially with things like coffee shops that take a lot of 20s and give a lot of 5s. Most people take out 20s, so it's pretty easy to know who was likely at some place at some day or week.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by spydum on Thursday August 30, 2018 @08:31PM (#17882018)

not even remotely the same league.. I've never once heard of cash analytics for spend habits the same I have seen for cardholder/loyalty programs.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by 3pt14159 on Friday August 31, 2018 @09:09AM (#17885232)

It's tracked to the person and has been for decades. It's used to fight crime, not to help advertisers.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by jonknee on Thursday August 30, 2018 @08:46PM (#17882088)

Well then get your cash from a teller because it will not be scanned before it's handed to you.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by tomrod on Thursday August 30, 2018 @09:06PM (#17882155)

Interesting. I haven't seen retail banks tracking cash this way.

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