Hey, since planes basically never crash, maybe they shouldn't have any safety equipment at all? I bet you could reduce weight a lot by just marking sitting positions on the bare floor in economy. And you could provide hand-hold straps every so often for turbulent bits (we're acknowledging those, right?).
Strangely, there are relatively few opportunities to shift transport modes for intercontinental travel, other than trivial cases like crossing from Europe to Asia across the Bosporus, which some people do as part of their daily commute. Claiming that you're going to reduce deaths by moving people in aircraft versus cars? Even if aircraft were 100% safe, you couldn't move enough people through the current commercial aviation system to make a noticeable dent.
(Fermi estimate: 800 million passenger tickets in the US (2015), 350 million people make an average of 2 ground vehicle trips per day, that's 700 million * 365 = 255 billion. If airplanes can carry 25% more people (and they can't) by perfect substitution for automobile trips, that would reduce it from 255 to 254 billion trips. 1/255 fewer deaths. That's best case, because the US already makes more plane trips per capita than any other country.)
[1] http://avherald.com/h?search_term=evacuation&opt=0&dosearch=...
It's actually not the airlines who are being hypocritical here.