Starbucks isn't the only one of the three that doesn't really make superior products. BMW has a heck of a reputation for making superior products, but that reputation doesn't match up to reality so much -- unless you're comparing it to something like Ford. Similar standards apply to A&F, for that matter.

Coffee isn't Starbucks' only product quality problem, by the way. The tea is substandard, too. Hell, even the hot white chocolate is only passable.

. . . and I skipped the commercial middle-man. I'm typing this from a Thinkpad running FreeBSD.