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Re:Changing Our Approach to Anti-Tracking by manigandham on Thursday August 30, 2018 @02:15PM (#17879209)
The adtech terms are:

Popups/Overlays = cover your current website.

Pop-unders = open new tab with your current site, while redirecting the old tab to an ad, thereby surprising you when you close your current site.

Bounce/Exit intent = the above formats but triggered when you leave the site or close the tab.

Interstitials = the above formats but triggered when you navigate between pages, common in image galleries.

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