It's by no means new or even especially difficult these days. The resulting code is far more maintainable and robust than C++ solutions.
We're currently fighting a Java app that in general has decent latency (10s of usecs), but has outliers of greater than a second when GC kicks in. We don't have that issue with the C++ components of our trading system.
And yeah, we restart everyday (we only trade US equities, so plenty of downtime for a restart).
You can go even further and employ what's called mechanical sympathy (https://mechanical-sympathy.blogspot.com/) and write your code in a way that makes it easier for the processor to process faster.
I've never worked with application that use off-heap allocations or no-gc requirements.
I've seen (10+ years old) low-latency Java apps where people avoid using any OO (ie everything is static methods)... and even then the code was still often easier to maintain and understand than equivalent C++ applications. Nobody does this any more anyways.