Re:Ask HN: What startup has the largest sign-up button?
by pontuse on Wednesday October 13, 2010 @12:42PM
(#1787769)
Great approach to the Sign Up button! The humorous approach itself probably increases the conversion rate.
[ Parent
| on HN ]
Re:Ask HN: What startup has the largest sign-up button?
by seiji on Wednesday October 13, 2010 @01:08PM
(#1787906)
Depends on what you mean by conversion.
Interesting stats: over 50% of the people who sign up never click the "verify email" link in the welcome message they get. About 90% of the people who sign up are "born dead" meaning they are never seen again after the first few days.
It's difficult to inject your site into a person's habits, routine, and life. But once someone is hooked, they stay forever (or until a major life event like moving to college).
That site can deal with crappy signup numbers because the site still brings in over one million dollars every month from teenage girls buying "virtual items" for $2.50 to $9.99 each: http://vator.tv/news/2010-07-23-gaia-makes-1m-a-month-in-vir...