Mint.com Pre-Launch Pitch Deck

Re:Mint.com Pre-Launch Pitch Deck by viggity on Wednesday October 13, 2010 @08:08AM (#1786830)

I thought the most interesting slide was "Value to Partners" (#7) that listed average Customer Acquisition costs for various companies - ex E-Trade spends $475 to acquire a single customer. Wow. That is a lot of money.

The slide lists http://www.emetrics.org/articles/acquisition.shtml as the source, but it is 404'd.

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Re:Mint.com Pre-Launch Pitch Deck by bl4k on Wednesday October 13, 2010 @10:01AM (#1787083)

http://web.archive.org/web/20070430073433/http://www.emetric...

Old data.

Also I know that this wasn't the real deck, but there was too much emphasis on patents and I have never seen a valuation/expected return in a deck.

Good research because it ended up being right, but I suspect that Mint revenue was a lot more than $4M and they spent a lot more than what this research implies.

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