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Re:DuckDuckGo Raises $10M by lettergram on Tuesday August 28, 2018 @09:19PM (#17864467)
I actually postulate it was due to their ability to parse queries in an effective way, combined with the speed (and sure, probably design) of results [1]. From what I recall at the time, and even to this day, Google does a better job of determine exact match vs question (and finding subject matter) based results.

[1] https://austingwalters.com/is-search-solved/

Re:DuckDuckGo Raises $10M by devmunchies on Wednesday August 29, 2018 @02:02PM (#17870280)
Yes. Their NLP is unparalleled. I'd say the uncluttered UI, query parsing, and search algorithm were all the major factors.