As a class we are notoriously bad about burying the lede.

I’m not sure where that comes from, but I have to fight it constantly. My key piece of advice on wiki page design, for instance, is that the first question the person has is “am I even in the right place?”. The first or second sentence has to tell someone why they should care about (or not!) the rest of the page.

And I find myself violating that advice at least once a week. It’s hard but then most important things are.